Concept & Creative Planning
We start with your idea, objectives and audience, developing the concept, visual style and tone of the film. Our filmmaking experience helps us determine where AI can add the most creative value to the project.

ARTtouchesArt Films Production is the perfect company if you want a great, professional tailored made video. From beginning to the end of post-production, Paolo (the owner) has shown a very professional and dedicated approach, always listening to our requests and putting 100% enthusiasm in the project. We are very thankful and highly reccommend his company ATA and will be in touch again soon for more projects.
We follow a streamlined, creative process to ensure your AI Production capture attention and delivers results.
We produce AI-generated promotional videos, branded films, advertising content, music videos, short-form content, explainer videos and artistic or experimental films. We can also combine AI-generated material with live-action footage where this best serves the creative concept.
Yes. You don’t need to have a finished script or detailed brief before contacting us. We can help develop the initial idea into a creative concept, script, visual direction and production plan, then take the project through AI generation and post-production.
The production time depends on the length and complexity of the film, the number of shots, visual consistency requirements and the amount of post-production involved. We establish the production schedule during the planning stage and can work remotely with clients throughout the process.
The cost of an AI video can vary significantly depending on the creative concept, visual complexity, number of shots, AI generation requirements, editing, sound design and other production requirements.
We’ve explored the main factors that influence AI video production budgets in our guide, The Real Cost of AI Video Production in 2026
AI is a filmmaking tool, not the finished product. We combine AI generation with our experience in directing, visual storytelling, cinematography, editing and post-production to create films with a clear creative purpose. We choose the production approach based on the project rather than simply using AI for its own sake.
Yes. ARTtouchesART is based in London and we work remotely with clients in the UK and internationally. Much of the AI video production process can be handled remotely, from creative development and visual planning through to AI generation, editing and final delivery.
We offer a full range of video production services to bring your vision to life.
We offer a full range of video production services to bring your vision to life.